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Your July Social Media Master Tech Toolkit

Your July Social Media Master Tech Toolkit


In July's installment of our monthly social media newsletter, we'll cover product updates, tips for boosting your social media engagement, and a social media success story you won't want to miss!


Social Media Product News & Enhancements

Social Media Master Tech reporting is ready to roll! Expect monthly reporting updates to be sent to your inbox with key stats about your social media performance. Don’t forget you can use Facebook Insights and Twitter Analytics to get a closer look at your social media progress.

Enhancing Your Social Media

Need help with your Facebook lingo? Use our glossary!

Likes? Reach? Stories? What are these words, and why am I constantly seeing them anytime I log on to my Facebook Business Page?

If you’re new to Facebook, there are a lot of terms and phrases that may seem a bit confusing at first, especially if this is your first time using a Facebook Business Page. However, many of these terms have straightforward definitions. Reviewing some of the most commonly used terms will not only give you a better understanding of how Facebook works, but will make you more comfortable with your social analytics in no time.



Facebook Like: Represented by the thumbs up symbol, a Like is an action that a user takes with your page or content that you post. It implies that your page or content resonated with a user, and they are a fan of your business or content. Receiving a Like is a wonderful way to build your brand on Facebook!

Facebook News Feed: Your News Feed is the constantly updating list of stories that are seen when you first log in to Facebook. This is where content is viewed by a user. The News Feed consists of status updates, photos, videos, links, and activity from your friends and people you follow. It can also include sponsored content or Facebook advertising.

Facebook Share: When a user posts your content on their own page or to a friend’s page, they are sharing your content. A Facebook Share provides more exposure for your business and gets your content in front of a larger audience.

Facebook Comment: A Facebook comment is a note, image, or reply a user leaves beneath your content. Comments fall under engagement, and receiving comments is a good way of showing that users are appreciating and finding value in your content.

Facebook Story: Stories are how your News Feed displays what your friends are doing on Facebook. They allow a user to see how their friends are interacting with Facebook, and can often help build your social audience organically.

Engagement: Perhaps one of the biggest success metrics, Engagement is the measurement of audience members who are interacting with your Facebook page. Engagement is the percentage of people who saw a post that liked, shared, clicked or commented on it.



Reach: Post reach is the number of people who have seen your post. It’s counted as your post appears to someone in their News Feed. There are three components of Reach: Organic, Paid, and Viral. It’s important to keep in mind that reach measures your audience, and not so much your “fans”. Many users who see your posts may not actually like your page. Reach is essentially a measurement of your brand’s overall audience.

  • Organic Reach: Represents the number of unique people who saw your post(s) in their News Feed. These posts are unpaid, and use no form of Facebook advertising
  • Paid Reach: Represents the number of people who have seen your paid content, supported through Facebook’s advertising options.
  • Viral Reach: The number of unique people who saw your post or page mentioned from a Story published by a friend.



Impressions: Impressions are an important metric for understanding how frequently users are exposed to your content. Much like Reach, there are three main components of Facebook Impressions: Organic Impressions, Paid Impressions, and Viral Impressions.

Because Impressions and Reach are similar in structure, it’s easy to confuse them. The key difference is that Impressions measure the number of times your content is displayed, while Reach measures the amount of people who saw your content.

  • Organic Impressions: The number of times your content is displayed in users’ news feeds.
  • Paid Impressions: The number of times paid content was displayed.
  • Viral Impressions: The number of times content created by your page was displayed in a story published by a friend.


Social Media Q&A: Why do "Likes" and "Follows" matter?

When a social media user likes or follows a page they are approximately 291% more likely to convert into a customer or vocal fan on your Facebook or Twitter page (SocialCode). Creating vocal fans can lead to more reviews, stronger customer satisfaction, audience retention, and more word-of-mouth customers.  Likes and follows are a critical factor in building an audience with potential to convert.  Building and maintaining a social community shows that your brand is important to a customer.

Here are some additional resources about the benefits of social media for your business:


Social Media Success Story: Neal Tire

Having a sale and need to get the word out? Let our social media specialists promote your next offer through Facebook!

Your advertising dollars go much further on social media than in traditional marketing.

We can target your ad to the people who are interested in your business--which is far more cost-effective than putting up a billboard, paying for television spot, or running an ad in the local newspaper.

Take a look at the recent offer our social media team ran for Neal Tire. Yes, it got a healthy number of likes and shares, and great deal of people saw the promotion.

But even better, more than 100 people directly claimed the offer and were converted into customers.

Want to see the same results with your business? Contact your CRM today and find out how Social Media Master Tech can increase visibility of your business online. 




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