It's no secret that consumers are heavily influenced by visuals. Marketing has evolved over the last few decades to become more visual in order to satisfy the appetites of image hungry consumers, and today, the stakes are even higher. The need to capture their attention with visual elements has been paired with the fact that today's consumer now has an attention span shorter than that of a goldfish. What does this mean for your marketing? It means you have to find a way to visually capture their attention and deliver a relevant message, all in a very short period of time.
So how do you give consumers all of the information they're looking for about a tire or service, all in a few short minutes, AND let them see it in action? The answer is really quite simple. VIDEO. Video has become the #1 tool for today's marketer, and even small businesses are seeing the benefits. Just look around you. On social media, in emails, on websites...videos are everywhere, and it's no surprise why.
Net Driven offers FREE tire videos for all of our clients, and a suite of automotive service videos, called Drivecast.
Imagine being able to show someone exactly how your featured tires will help them get better traction on wintery roads, or how much better their braking ability will be after they have brake work done at your shop. Seeing is believing, and consumers agree. In fact, 71% of consumers today say that video is the best way to showcase a specific function of a product.
This is just the beginning. We've gathered some of the latest data on the power of video content and put it into an infographic for you, because remember, people love visuals (even you). Check out what's happening with video in 2016 and see if you're not convinced that video will help you sell more tires and services.