In the June installment of our monthly social media newsletter, we'll talk about tips for boosting your online presence and a social media success story you won't want to miss!
Is your online reputation positive or negative? Have you talked to your Net Driven Customer Relationship Manager about Reputation Management? This feature of our Social Media Master Tech service ensures that your business is well represented across major social platforms. We take the weight of responding to your reviews--both negative and positive--off your shoulders, while keeping an eye on your business presence on Facebook, Google My Business, and Yelp. Learn more from your CRM today!
Making the most out of summer using social media
Summer means family vacations, road trips, picnics, and spending time outdoors. It’s also a time for new tires and overall car care checks. Use these tips to learn how to market your business on social media while having fun in the sun
Summer has some of our favorite holidays: Father’s Day, Independence Day, and Labor Day. Mark your calendars and plan ahead. Along with special promotions for these days, have some fun and create a contest. Dads and cars are a classic combination. Have customers post a picture of their dad with their favorite car. The picture with the most likes wins a free car wash or other service.
Community picnics, bazaars, and state fairs are some of the best parts of summer. Great food, games, and seeing friends are something everyone can get involved with. If you have one of these near your shop, get involved! Sponsor a food or game tent. Is there a race or other competition that happens at one of these events? Sponsor a player or the whole event and give away a prize.
You want your customers to know how thankful you are for their commitment to you. Throw them a picnic! If you have the room available, invite your customers to your shop. Bring out the grill and cook up burgers and hot dogs. Provide games and offer an incentive. As a thank you to your customers, anyone that comes to enjoy the picnic gets a voucher for a free car wash, oil change, or other service. You can market this event by posting on your Facebook page, creating an event and boosting it. You can also create posters to hang at your shop. Don’t forget to take a lot of pictures to post on your social pages and to add to your social stories.
Traveling Photo Contest:
Where are your customers going this summer after getting a service from your shop? Any customers that come in before their next road trip, ask them to take a photo of where their vehicle is taking them, upload to social media and tag your shop, and they will be entered in a raffle to win a prize from your shop. Contests like this extend your reach beyond your followers and allow others to find your business!
Car care and summer go hand in hand. By following these summer marketing tips, you help your customers out with excellent services and they help you by getting the word out about your business.
Here are some resources to improve your social media:
10 Summer Marketing Ideas for Your Small Business
5 Marketing Ideas for Auto Repair Shops to Increase Word of Mouth
6 Marketing Ideas for Auto Repair Shops to Keep Customers Coming Back
Do you love your staff? Is there someone that goes above and beyond? Let your customers know! Last month, Arndt Automotive shared a photo of their amazing staff so their customers can see the mechanics that they trust with their vehicles.
With the help of Net Driven’s Social Media Team, this post reached over 1,500 people! Customers loved seeing who’s behind the garage so much that they reacted and shared this post over 150 times.
Wondering how to use Facebook to show off your staff? Talk to your Net Driven Customer Relationship Manager today to learn how our team can help you share content, like this, with your customers.
Want to be featured in a future newsletter? Send your success story to your Customer Relationship Manager today!
Do you have a question about social media that you want our Social Media Specialists to answer? Ask your Customer Relationship Manager and they’ll pass it on. You can find an answer in the next month’s issue.