Is your online reputation positive or negative? Have you talked to your Net Driven Customer Relationship Manager about Reputation Management? This feature of our Social Media Master Tech service ensures that your business is well represented across major social platforms. We take the weight of responding to your reviews--both negative and positive--off your shoulders, while keeping an eye on your business presence on Facebook, Google My Business, and Yelp. Learn more from your CRM today!
Spring Clean Your Social Media
Springtime is almost here. It’s time to dust the cobwebs and make room for growth. Spring cleaning isn’t just reserved for your garage anymore. Our online lives are just as cluttered as our real ones. Here are some tips on how to spring clean your social media presence.
1. Back to Basics
Is your profile photo more than a few years old? How about your cover photo? Update your profile picture with the most current version of your company’s logo. As for your cover photo, choose an image that best represents your business. It can be a designed image, your shop, team, or even a seasonal picture. If it’s seasonal, don’t forget to change it out when a new season arrives.
2. Contact Info and About Me
This seems like a no brainer, but it’s important to check regularly. Email addresses change, business locations move, and updating this information can sometimes slip through the cracks. Make sure all of your contact information is up to date on your social media pages.
Your “About Me” section is where you share with your followers who you are and what you do. Update this information by telling them about your company. Some examples are; when did you open? Who are the owners? How much experience do you have? Where are you located? What do you have coming up in the next year that you’re excited about?
3. Verify Social Links
If you have a website and you have social media pages, then your pages should definitely have a link on your web page. Having these links could generate more followers. If your website already has them, double check them. Make sure they link to the right page. The last thing you want is a broken link or even worse, one that connects to the wrong page.
4. Brand Consistency
Your social media pages should reflect your company’s brand across all platforms. If you have multiple accounts, such as Facebook, Twitter, and Instagram, make sure that each page looks the same. They should all have the same profile photo and cover image along with similar descriptions or “about me”. Every page has different restrictions when it comes to the “about me” section, so make sure your content can be simplified in a few words.
Our online lives evolve, just like our regular lives. Cleaning up your social media profiles will help them shine, look more professional, and attract new followers. Happy cleaning!
What can I do to show people all that we offer?
You’ve spent time carefully picking the right mechanics to employ at your shop. You hand picked the services you supply and the tires you’ll sell. It’s easy to tell customers that your auto or tire shop offers this, but what about all the extras you provide to make your customers experiences worth while? Here are some tips on how to get the word out about all the extras you provide.
Here are some additional resources:
5 Creative Ways to Promote Your Business on Social Media
5 Ways to Promote Your Local Business on Social
The Ultimate Guide to Using Social Media for Small Business
Have you ever found something weird hiding in your customers’ tires? Last month, Tim’s New and Used Tires decided to share a photo of a slew of items they found in their customers’ tires, hoping to give a few laughs.
After being posted by the Net Driven social media team, this photo reached over 300 people. Customers liked and were shocked by what was found. A few even commented and shared the post.
Wondering how to use Facebook campaigns to share your business with your customers? Talk to your Net Driven Customer Relationship Manager today to learn how our team can help you share content, like this, with your customers.