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Your February Social Media Master Tech Toolkit

Your February Social Media Master Tech Toolkit

In the February installment of our monthly social media newsletter, we'll talk about tips for boosting your online presence and a social media success story you won't want to miss!

 

Social Media Product News & Enhancements

Is your online reputation positive or negative? Have you talked to your Net Driven Customer Relationship Manager about Reputation Management? This feature of our Social Media Master Tech service ensures that your business is well represented across major social platforms. We take the weight of responding to your reviews--both negative and positive--off your shoulders, while keeping an eye on your business presence on Facebook, Google My Business, and Yelp. Learn more from your CRM today!

 


Enhancing Your Social Media

Fall in Love with Social Media

When you see the calendar change to February, what do you think of? The most popular answer is love and Valentine's Day. But, how can you relate this to your automotive business? Just like with any holiday, you can change your social media pages to reflect this special day. Host contests, interact with your customers, and look to gain more overall engagement on your social pages. Use these tips to help make your customers fall in love with your brand.

1. Gather customer engagement

Start a "love your car" thread encouraging your customers to post pictures of their cars and what they love about it. People take pride in their vehicles and want to show them off. This gives them the perfect opportunity to do so. This causes engagement on your page. Don't forget to "like" and comment on each picture posted. After commenting that you love their car too, suggest a service you provide that corresponds with their vehicle.

2. Contests

Using the tip above, you can turn "love your car" into a contest. Whichever picture gains the most likes will receive a prize! The contest can last the whole month of February and end with a Facebook live announcement. Prizes can include a gift card to your shop or a free service of owners' choosing whether it be a free oil change, tire rotation, etc.

3. Celebrations

February is a month full of different celebrations. Mardi Gras and Valentine's Day, just to name a few. If you're celebrating at your shop, share with your customers. Did someone bring in a King cake for Fat Tuesday? Did you spice up your shop with red and pink decorations? Is your favorite NFL team in the Super Bowl? Share pictures of you and your employees celebrating. Your customers will enjoy seeing that you know how to have fun too.

4. Community Involvement

Getting involved in your community helps in two ways. It provides support for your town and helping those in need while getting your name out there. As potential customers see your name and the good you're doing for their community, they'll remember you next time they need an auto or tire service. Need an idea on how to get involved this February? February is national Heart Disease Awareness Month. If you're in an area that has nice weather, sponsor a 5K. Is it too cold to be outside? Some schools also participate in programs to raise awareness for heart disease, you can sponsor one of those as well.

 

Sharing your experiences and showing support for your customers and community will help your business soar! By using these tips, you'll help your customers fall in love with your shop all over again.

 

Social Media Q&A: How do I boost engagement on my social media pages?

What should I do to get more traffic to my pages?

You’ve taken the time to set up all the major social media accounts for your business. You post regularly and even “like” when a customer posts to your page, but you feel you’re not getting as much engagement as you should be getting. How can you fix this? Easy. Social media marketing isn’t just about regular posting. It’s focused on providing your customers with the opportunity to interact with you and each other. Through these interactions, you can build better relationships and increase the opinion of your business.

  • Look for opportunities for discussion
  • Ask questions related to your field.
  • Post content that drives interaction
  • Did one of your customers share a picture while at your shop? Repost it.
  • Tie in blog posts. Share the link to an interesting article with a short statement about why they should read it

Social media marketing is not about selling and posting random content. You should engage with your customers in a number of different formats. As a result, you’ll build relationships and engagement on your pages.

Here are some additional resources:

7 Tips to Improve Your Social Media Posts

18 Tips to Improve Your Social Media Marketing

What Is Social Media Engagement & Why Should I Care?

 

Social Media Success Story: Sebago Lake Automotive

Want to show your customers how one of your products works? Use a video! Last month, Sebago Lake Automotive wanted to share how a snow plow worked with their customers. They provided a short, but informational video along with a brief description, phone number, and contact.

  

Thanks to a Facebook boost campaign from the Net Driven social media team starting in late 2017, this post reached over 285,434 people. Customers showed excitement by liking, commenting, and sharing this post an outstanding number of times.

Wondering how to use Facebook boost campaigns to show your customers what you offer? Talk to your Net Driven Customer Relationship Manager today to learn how our team can help you share content, like this, with your customers.

 

 

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Categories: Internet Marketing, Social Media and Blogging

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