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New Trends for 2018
A new year means new social media trends. With every new technological advancement, social norms change, which affects the way we use social media. This list shows what will change and what will stay the same this year.
1. Brand participation in messaging platforms:
More than 2.5 billion people use some type of messaging platform. In 2018, brands will spend more time connecting with customers via these platforms. Using assistive technology, like instant replies, will help companies offer a more personalized experience to customers without stretching their resources.
2. Less organic reach:
As more businesses increase their presence on social media, brands must make big moves to be seen, despite the decline in organic reach. Businesses should be investing more in paid advertising to keep their numbers up.
3. Social video sharing:
Sharing videos online was a major growing trend in 2017 and will continue through 2018. Live streaming videos are watched three times more than pre-recorded videos. When it comes to making purchases, 69% of YouTube or social media viewers are more influenced by online video than content from newspaper or magazines.
Videos also need to be mobile friendly. With an increasing number of people using smartphones, videos will be watched more on mobile than on personal computers.
4. Local/personal experiences will increase:
2018 will be a big year for brands that want to increase local and personal experiences. With Google putting a higher emphasis on search results for local companies, consumers are wanting more interpersonal interactions. According to Forbes, this year we’ll see a lot of local businesses reaching out to their customers and engaging more with their communities which will benefit all parties involved.
There’s never a dull moment in social media marketing. It’s a world that’s constantly evolving. Find which platform works best for you and your customers is important. Remembering these trends will help your social media efforts succeed in 2018.
What kind of videos should I share on my page?
One of the growing trends for 2018 is video sharing on social media. But what exactly should you be putting on your page?
Use caution when choosing which videos to share, but remember to have fun with them. People react better to seeing something happen than by reading about it. The trend of businesses sharing more video rose dramatically in 2017 and is projected to continue its growth into the future. So don’t wait-- get started on your social video journey today.
Here are some additional resources:
4 Tips for Sharing Videos On Facebook
17 Ways to Get More Views, Engagement, and Shares for Your Facebook Videos
8 Ways to Use Facebook Video for More Engagement
Want to tell your customers about a service you offer or products you sell? Social media is the best way to get the word out. Last month, Baumgartner Automotive promoted their winter tires selection to help keep their customers safe during tricky driving weather.
Thanks to a Facebook boost campaign from the Net Driven social media team, this post reached over 2,300 people. Customers showed excitement by liking, commenting, and sharing this post. They even took it to the next level and used the post to let Baumgartner know how much they love their service.
Wondering how to use Facebook boost campaigns to show your customers what you offer? Talk to your Net Driven Customer Relationship Manager today to learn how our team can help you share services, like this, with your customers.