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Your December Social Media Master Tech Toolkit

Your December Social Media Master Tech Toolkit

In the December installment of our monthly social media newsletter, we'll talk about tips for boosting your online presence and a social media success story you won't want to miss!

 

Social Media Product News & Enhancements

Have you talked to your Net Driven Customer Relationship Manager about our Reputation Management service? Our new feature of our Social Media Master Tech service ensures that your business is well represented across major social platforms. We take the weight of responding to your reviews--both negative and positive--off your shoulders, while keeping an eye on your business presence on Facebook, Twitter, Google My Business, and Yelp. Learn more from your CRM today!

 


Enhancing Your Social Media

Social Media Campaigns

A compelling social media campaign has the power to engage, inspire, and boost brand awareness. One of the biggest drivers of success for the modern social media campaign is creativity. However, with all of this creativity, accidents can happen.

Even the largest global brands make mistakes on social media, whether it’s uploading the wrong picture or saying something at the wrong time. Use these tips when thinking about your next social media campaign to enhance your social media presence.

1. Set your goals:

The first step of a successful campaign is to outline what you want to accomplish. Identify how your social campaign will help you achieve your business goals..

2. Choose your networks:

After deciding on your goals, decide which channels you’ll use to connect with your customers. The channel you choose must reflect your target audience.

3. Engage with your customers:

As customers begin to post content with your hashtag, pay attention to what they’re saying and make an effort to “like” or “comment” on the submissions. When customers see a business engaging with people, it humanizes your brand.

4.Involve your customers

Celebrate your customers and show that you’re listening. Retweet or share their posts to your brand page. Show that real people are using your product and liking it.

 

When starting a social media campaign, you have to take into account what your company will be saying and how others will perceive it. Keep it fun and light hearted. Engage with your customers and get them involved. Using these tips will set you up for social media success!

 

 

Social Media Q&A: How do I post about trending topics?

How should I use trending topics to market on social media?

Timing is everything when it comes to social media. Since the internet is always changing, you need to stay on top of news and cultural trends. When people visit their social media pages, they expect to see content that reflects what’s going on at that very moment.

You can take advantage of trending topics by engaging in the conversation and bringing attention to your brand. However, stay relevant to what you’re selling. Here are some do’s and don’ts for posting about trending topics.

DO:

  • Use a relevant #hashtag to get more exposure
  • Use a topic with a direct relationship to your business
  • Engage your followers to start a conversation

DON'T:

  • Create your own hashtag to talk about a subject
  • Avoid stories that are controversial or tragic
  • Take advantage of tragedies, but approach situations tastefully

 

Craft your post carefully, use these tips, and you’ll be engaging with your audience in no time.

Here are some additional resources:

What's trending on Facebook and Twitter? It could be your business.

4 Ways to Use Facebook Trending Topics For Your Business

How To Use Trending News & Topics To Boost Business Exposure

 

Social Media Success Story: F & F Tire World

Want to make the most out of the holiday season? Use the festive period to promote events at your business! Last month, F & F Tire World hosted a Black Friday Tire Event. The first 100 customers to purchase a set of 4 tires received a free turkey, free standard oil changes for one year or $15 off each premium oil change, free road hazard upgrade, and free car washes for one year.

Net Driven helped promote this deal by creating website banners and a landing page for the sale that was then promoted through various internet marketing tactics. By creating posts that promoted the sale within the brand’s social media channels, customers were guided through the entire buying process with consistent imagery and calls to action.

  

Thanks to a Facebook boost campaign from the Net Driven social media team, this post reached over 5,550 people. Customers showed excitement by liking, commenting, and sharing this post.

Wondering how to use Facebook boost campaigns to show your customers what you offer? Talk to your Net Driven Customer Relationship Manager today to learn how our team can help you share services, like this, with your customers.

 

 

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Categories: Internet Marketing, Social Media and Blogging

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