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Summer is in full swing and it's the perfect time for everyone's favorite things: vacations, cookouts, and driving social media leads. We understand that in mid-July your business' Facebook page might be the last thing on your mind, but social media is more important and influential than ever.
What exactly is a social media lead? It's a potential customer who has expressed some interest in your company (e.g. messaging your Facebook page or contacting the shop) who may have provided contact information you can use to follow up with more information.
Aside from helping your business stay relevant, your page is also a great place for potential customers to really get a feel for your business. Studies show that 71% of consumers who have a positive experience with a brand on social media are likely to recommend the brand to friends and family. This could be something as simple as responding to comments or messages. When it comes to social media, always remember that a little goes a long way.
TJ's Tire & Auto in Unity, WI frequently posts images after customers make purchases thanking them for their business. They've done this dozens and dozens of times, but every post engages very well because customers like their work and appreciate their gratitude.
These images are likely to drive more business because they are genuine and get a lot more eyeballs than standard posts. This will greatly help them generate more business because someone who is thinking about getting new wheels might just stumble across it on Facebook.
Running contests or giveaways on Facebook is a great way to drive leads, as most of the time potential contestants will have to like your page or provide contact information (name, email, phone number, etc.) to enter. When running a contest make sure your prize is valuable enough to entice people to enter. You should also take special care to make sure that the prize is particularly valuable to the people who have the highest potential to become your customers.
Tickets to minor league baseball games are a common giveaway during the summer because they are fairly easy to obtain, but still valuable to the customer. Best One of Monroe gives away a pair of minor league tickets a few times a month and always sees an increase in engagement on these posts. Other great giveaways include free services, gift cards, or seasonally appropriate items. These small gestures are a great way to bring in new customers.
While not every social media lead generation tool will work 100% of the time, utilizing these methods can significantly help your chances of generating leads and turning those leads into customers.
If you're interested in generating leads through Facebook, make sure to ask your Net Driven Customer Relationship Manager for more information. They'll make sure to pass along your request to our Social Media Specialists.