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Having a website for your business isn’t enough anymore. Your website does not only need to be active. It needs to be attractive and interactive. It needs to be easy to find through search engines. And most important, it needs to be responsive. Responsive design is so important today because we are a mobile-friendly world! Our question to you is: Are You A Friend To Mobile-Friendly?
According to Smart Insights, today more than 80% of internet users are smartphone owners. This means the majority of Google searches, website visits, social media browsings, and so on are done on mobile devices. In 2014, ExpressPigeon found that over 50% of smartphone owners grab their smartphone immediately after they wake up at any given time. Today, that number has grown at the same rate as everything else internet wise.
So how does this relate to your business website and responsive design? For starters, if your website is responsive--that means it’s mobile-friendly. If your website isn’t responsive...when online consumers visit your business’ site, it will look completely different on a smartphone, iPod, iPad, tablet or any other mobile device than it does on a desktop monitor.
If a consumer is searching for new tires on a search engine and they are rerouted to your website, responsive design can make or break their experience (and possible quote request or sale!) According to Google, 61% of users are not likely to return to a [mobile] site if they had trouble accessing. Even worse, 40% will visit a competitor’s site directly after a negative experience. This consumer may log onto your site via desktop and it looks pretty good. Let’s say they log on via iPhone 6S and your content is all out of whack and smushed together so they can’t find what they are looking for. They will most likely not return to your site...or go to your main competitor's site...da da daaa.
Making sure your responsive web design looks top-notch is just as important as having it. You want mobile visitors to have the same experience they would in front of a huge monitor, especially since 91% of them agree that access to content is super important and 57% won’t recommend a business with a poorly designed mobile site.
So, make it an easy experience for them and make it look good. If you are wondering how your responsive site measures up to these standards, it may be time for a design. If you don’t have responsive web design, it’s 100% time for an immediate redesign.
There are key elements every mobile site should have to look polished and professional aside from responsive web design. They include clear calls-to-action, click to call (through local directories like Google My Business or even embedded into your website), tools and forms that adapt to any mobile screen, and ways to help visitors find your shop location (Google Maps on site, etc.), touch-friendly buttons and links to new pages, and last but not least--easy to read, larger text on pages. If you are wondering whether or not your site has these elements OR whether they are up to par with the ways of internet marketing today, a redesign may be beneficial to your brand.
Mobile-friendliness is becoming more and more important as the ways of digital marketing expand. Becoming a friend to mobile-friendly will reap many benefits for your business including improved brand identity, user experience, lead generation, search results, and more.
Net Driven believes in providing exclusive internet marketing solutions for the automotive industry. Our solutions use the latest design techniques to make sure your site is best-in-class and create the foundation for your website’s success. For more information on one of our key factors in our solution, responsive design, click here.