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In October's installment of our monthly social media newsletter, we'll cover product updates, tips for boosting your social media engagement, and a social media success story you won't want to miss!
Our reporting is rolling! Expect your performance updates to arrive in your inbox monthly. Don't forget that you can also check Facebook Insights and Twitter Analytics anytime to get a closer look at your key performance stats.
The Power of a Positive Review
Consumers generally trust peer recommendations more than they trust advertising. Consumers are most likely to trust recommendations from people just like them, but also consider online sources to be credible. Positive reviews work as free advertising for your business, and can lead to increased sales and brand awareness. In a 2014 survey conducted by Search Engine Land, 88% of people said they read reviews to determine the quality of a local business and trust online reviews just as much as personal recommendations. 72% of these consumers also stated that positive reviews make them trust a local business much more.
If you have a satisfied customer come into your business, encourage them to leave a review and let others know about their positive experience. With social media, a review goes a long way!
Absolutely! It’s been proven over and over again that social media is important for business. In a study done by Constant Contact in 2011, 73% of businesses said they were using social media marketing with measurable results. A business who doesn’t use social media may actually be doing harm to themselves, as an online presence is expected by consumers for a reputable business. .
Here are some additional resources about the benefits of social media for your business:
Want more eyes on your social media posts? One way to increase the visibility of your business is to turn your customers into marketers. How do you do this? Give them an incentive.
Suwanee Firestone Performance Tire & Auto wanted to publicize a recent Bridgestone/Firestone promotion. They decided to give a set of tires away. With $400 in tires on the line, customers and friends were eager to enter the drawing. All they had to do was like and share the post to be eligible to win. These efforts resulted in a huge increase in engagement. Because of these likes and shares, thousands of potential new customers were exposed to Suwanee Firestone and their offer.
The larger your existing customer base, the larger your potential is to grow using a giveaway like this! If you’re interested in making the most out of your social media presence, contact your Net Driven customer relationship manager today and find out how our team can help you reach a larger audience online!