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In September's installment of our monthly social media newsletter, we'll cover product updates, tips for boosting your social media engagement, and a social media success story you won't want to miss!
Our reporting is rolling! Expect your performance updates to arrive in your inbox monthly. Don't forget that you can also check Facebook Insights and Twitter Analytics anytime to get a closer look at your key performance stats.
Encouraging More Reviews!
“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” - Jeff Bezos, CEO at Amazon.com
As a business owner, you know that online customer reviews are very influential. These days, a review on social media can really help shape your business and encourage more customers to choose you over your competitors. In many ways, your brand is defined by those who experience it, especially on the internet.
It’s important that you encourage customers to leave rave reviews and write about their experiences, as these can really help build and solidify your business's reputation and send more customers your way. Plus, having positive reviews can often encourage better results from appearing in local searches (who wouldn’t click on a local business with 5 stars?!).
Here are a few ways you can encourage more customers to leave reviews after they’ve visited your shop.
Ask Your Customers
It sounds simple enough, right? The best way to increase the number of reviews for your business is honestly just to ask. Many customers probably understand how important reviews are to your business, and as long as you keep providing excellent service and deliver a positive customer experience, they will likely oblige.
It’s important to not wait too long though, as customers are more likely to give feedback right away. This means it’s important to ask for a review at the point of purchase, and because many customers likely have smartphones, they are able to leave praise quickly.
Make it Easy
It’s important to make it easy for your customers to leave a review on your social profiles. Include a direct link on your website in a place that’s easy to find.
Do you do email marketing or send scheduled service reminders? If so, your email template is prime space to include links to where customers can leave a review. Make it a part of your email each and every time - customers will appreciate you making it as simple as possible!
Incentivize Your Customers
Incentives often gain results! Sometimes even your biggest fans will need some type of incentive to take time out of their schedule to write a review. Offering a small incentive is a great way to show appreciation for your customers leaving a review. Whether you offer a small percentage off of their next service, or choose a monthly winning review for a bigger prize, you’ll be surprised by how many more people are willing to take time to write a positive review.
Make Reviews a Priority
It’s important that you make your employees aware of how important positive reviews are to the success of your business. Make sure that everyone on your team, including friends and family, understand the importance of soliciting reviews from everyone who patronizes your shop.
Show how thankful you are for your customers and their kind words. Use their testimonials on your website, social media pages, and anywhere that people can find your business. Highlighting what your customers say is a great way to encourage others to do the same.
Today’s tech-savvy consumers trust online reviews as much as personal recommendations, and positive reviews will make customers and potential customers trust you more. It’s incredibly important to encourage satisfied customers to leave feedback on your social media profiles or any other review site that your business has a presence on! It helps with building your online reputation plus it can help you better compete in local search results!
There is no 100% set answer to this question, because it’s important to have a presence wherever your customers are. Of course Facebook and Twitter are the most important, but there may be other options to engage your customers. Find out where your customers are, and follow them there. If you deal with commercial businesses, perhaps using a network like LinkedIn would benefit you. If your business handles body work or restorations, give Instagram a try. It never hurts to give your business more exposure online.
Here are some additional resources about the benefits of social media for your business:
Social media is a tool that allows you to experiment. Of course, gathering an audience and looking for engagement are part of the standard procedures for any social media campaign. But you can use your presence on social media platforms for much more than the norm.
Take Economy Tire for instance. They’ve been using a strategy of posting the winners of regular raffles to baseball games. Economy wanted to bring their customers back to their profile frequently. And the strategy works.
Not only are posts highlighting raffle winners reaching most of Economy Tire’s fans, but when winners post comments or photos about their experience at the Iron Birds games, all of their followers are exposed to the Economy Tire brand. When winners share their stories, their friends often comment and congratulate them on winning--ensuring that their followers will learn about Economy Tire.
All of this increased exposure means more meaningful connections with their existing customers, and a large pool of new, prospective customers for Economy Tire.
It’s clear that these raffle winners posts are a home run. We can help you develop similar strategies for your business that supplement our social media posting and advertising strategies.
Contact your Net Driven client relationship manager today and ask about Social Media Master Tech and how our specialists can help you maximize your potential on Facebook and Twitter.