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In August's installment of our monthly social media newsletter, we'll cover product updates, tips for boosting your social media engagement, and a social media success story you won't want to miss!
Our reporting is rolling! Expect your performance updates to arrive in your inbox monthly. Don't forget that you can also check Facebook Insights and Twitter Analytics anytime to get a closer look at your key performance stats.
How Can YOU Become A Social Media Content Wizard?
When it comes to having a successful social media presence - CONTENT IS KING!
If you’re stuck on what would make a great social media post, consider the following:
Relevant Information is always a plus. Industry news or events make great conversation starters. These are the types of curated posts that are not only entertaining, but also lead to engagement.
How-to articles/videos are also perfect to post. Especially if they can support customers making an appointment at your shop Checklists and simple infographics are just two examples of ways to show a how-to or tutorial.
Create posts that encourage conversation. Ask a question, host a poll, or ask for direct feedback - you may be surprised by what you learn.
Inspire customers. Whether inspiring them to come into the business or just simply offering motivational quotes/pictures, your customers will be more likely to do business with you if they feel emotionally connected.
ENTERTAIN! Social media is not a billboard, so create and share content that entertains your audience. Have fun and show off the personality of your business!
People are more likely to choose a company based on suggestions from friends, and social media posts work as word of mouth advertisements.
Social media helps get your brand recognized by more people, creates stronger visibility, gives your brand a leading edge and personality, and can help increase your sales. One of the biggest ROIs associated with social media is brand awareness.
It’s important to remember, however, that ROI doesn’t have to mean revenue. It can, but it can also mean meeting other objectives, such as getting new leads, or even boosting customer satisfaction.
Here are some additional resources about the benefits of social media for your business:
Tire World, Inc. wanted to promote a 3-day sale where they sold tires tax free. Working directly with Tire World, our social media team boosted a Facebook post about the sale. In just 4 days, nearly 6,000 people in Tire World’s area saw the post. The sale announcement generated more than 60 likes, 36 shares, and 16 comments.
The real success of the post isn’t only in its metrics, however. The comments were filled with encouraging words from satisfied customers, who--because of their posts--are sharing their comments with all of their friends. With these personal endorsements, the boost is even more effective than simply an advertisement. Just take a look at how customers responded:
The customers have been rewarded for their praise by receiving personal comments from the employees at Tire World. This reinforces their bond with the business and lets customers know they are being heard. This marriage between decades of great service from Tire World and using social media to generate opportunities to promote the brand of the business yields excellent results. The sale was a great success and we’re happy to have played a role in promoting it.
Want to make the most of an upcoming sale at your business? Contact your Net Driven CRM today and ask about Social Media Master Tech and how our specialists can help you maximize your potential on Facebook and Twitter.