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When you see red lights on the car in front of you, your foot presses the brake down. You learned this behavior when you first got behind the wheel, but now it’s instinct. Red lights--whether on the vehicle ahead of you or on a traffic light--mean “stop.”
At Net Driven, we’re teaching our dealers how to develop the same kind of instinct for social media opportunities. By engaging your audience on social media, you’ll create a deeper connection with your customers. This relationship ensures that the next time they need a service, they’ll be thinking of you.
So how do you improve your social media reflexes? Remember that anytime something happens concerning your business, it’s an opportunity to communicate with your followers. Are you doing great custom work today? Do you have an employee of the month? Has an employee reached an employment milestone with you lately? These are all great opportunities to connect with your customers.
If you can make things easier for your customers, they’ll appreciate it. Is there construction near your business that might require taking an alternate route to you? Do you have special hours for holidays or events in the near future? Are you running any special offers at the moment? Any one of these ideas is also worth pursuing. Your customers will recognize that you went the extra mile for them.
But customers don’t just see your brand within the walls of your business. They see your name in the community as well, and that visibility makes for some of the most engaging social media posts. Are you sponsoring a local sports team? Are you taking part in a charity event? Did you receive an award? The opportunities for creating engaging content from these activities are endless.
In short, the more you think about your customers, the more they’ll think of you. Increase your social media presence daily and watch it reap rewards for your business and your bottom line.
Need help getting involved with social media or want some tips on how to build your social media reflexes? Contact your Net Driven Client Relationship Manager today!