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In June's installment of our monthly social media newsletter, we'll cover product updates, tips for boosting your social media engagement, and a social media success story you won't want to miss!
Social Media Master Tech reporting is ready to roll! Expect monthly reporting updates to be sent to your inbox with key stats about your social media performance. Don’t forget you can use Facebook Insights and Twitter Analytics to get a closer look at your social media progress.
Building Your Social Media Presence Offline
If you build it, they will come...right? Well, not necessarily.
When it comes to building a strong social media presence, you don’t have to only rely or concentrate on building it online. There are numerous offline tactics a business owner can take in order to strengthen and increase the business's presence online.
The hardest part about social media is finding people to market to and connect with your page, but the perfect audience is likely walking in and out of your business daily. Here are a few things you could do to build your social media presence offline.
Tell people to follow you online: Let your customers know that you’re online and encourage them to follow you. By simply having a dialogue with your customers and encouraging them to give your social media profiles a look, you’re setting yourself up for potential growth in the number of likes and overall engagement.
Give your customers an incentive: Make it known to your customers that when they follow your social media profiles, they are likely to receive exclusive deals and be the first to know about current or upcoming promotions. By offering a 10% off discount for customers who have liked your Facebook page, or creating exclusive social media only promotions, you’re giving your customers a reason to connect.
Encouraging signs: From window clings to counter displays, make your social media presence known. It’s important that you include some type of signage or a brief mention on your shop’s receipt to like your Facebook page, follow you on Twitter, or even leave a review on Google. You can even combine the signage with your incentive, and give customers a special gift or deal when they like your profile in store.
Include your social media presence on any print advertisements: If your business relies on traditional print media, be sure to include the URLs for your social media profile on the ad. The same is true for any type of printed marketing materials your business uses.
They are! According to the Pew Research Center, 87% of American adults use the internet. That includes 93% of adults aged 30-49 and 88% of adults aged 50-64. Your customers might not be the ones who use social media frequently, but they are definitely online - and as a result, they still have the potential to be reached. Remember: being social sends other signals to get you found!
Here are some additional resources about the benefits of social media for your business:
There's nothing more exciting than opening a brand new location of your business. When Mayo Autoworks opened their second location in Killeen, TX, they requested a custom post to announce their new shop was ready for business.
First, we crafted an engaging post to get their social media followers excited about the announcement. Next, we supported that post with a "boost" out of their included ad budget.
By “boosting” this post, Mayo Autoworks was able to dramatically increase the number of people who were notified about their new location. What a way to kick off a grand opening!
Have questions about Facebook advertising? Ask your CRM - we're happy to help answer your Facebook ad questions! Have an idea for an upcoming post? Submit your Social Media Master Tech custom post request to our team below!