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We know that Facebook is an important channel for a small business, but what are some things that you can do to improve your presence? Follow these three tips to get started with building a social presence that makes an impact - with your customers, community, and your bottom line!
1.Be Social! Whether self-managed or managed by another company, it’s important that a business is active on Facebook to maintain their brand, as well as to gain new customers. Many consumers also use Facebook as a way to contact businesses to find out information about their shop, so this is the perfect platform to connect with them. Fill your page with helpful, interesting and relevant content while also taking time to respond to questions or comments. It shows you care about your brand and also helps build trust with potential customers. (TIP: Facebook posts where you include a photo often lead to the most engagement!)
2.Encourage! Let it be known to your customers that you are on Facebook. Advertise that you’re on Facebook in store and encourage customers to check in when they visit your tire or auto repair shop. Want to sweeten the deal? Offering a small discount for customers who check in not only helps build your social following, but helps you connect with your customers and their friends, who may see their activity on their newsfeed and be interested to also check out the business. Don’t keep your social presence secret - use in-store signage, print your Facebook URL on a receipt, or offer Facebook exclusive promotions.
3. Promote the Community! Every auto repair shop, tire dealer, or garage is part of a bigger community! Show customers where you stand and how much you appreciate and respect the community you’ve grown in. It’s important to take pride in your region and social media is a great place to show it. If you’re involved in local organizations or charities, make it known. Do you sponsor a little league team? Did you organize a 5K race? Whatever your community involvement is, share it with people on Facebook! This helps create a brand identity that people will want to associate and engage with. It gives your brand/business a personality that your competitors might not have, plus, it encourages support of the causes you feel so passionate about. Showing a commitment to your town includes supporting other local businesses, so be the change in your community by getting social and spreading the good works in your region!