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Your September Social Media Master Tech Toolkit

Your September Social Media Master Tech Toolkit

Facebook Business Manager Glossary: Part One


Facebook is no longer just for keeping in touch with old friends and posting cat videos. It has become a vital promotional tool for anyone with a business. Facebook Business Manager is meant to keep your personal and work lives separate, so sometimes the jargon can get confusing. Your specialty lies in your business, so let us help with the social side. 

With our two-part Facebook Ad Manager Guide, we’ll explain the basic hierarchy of Facebook’s Ad Manager. Keep an eye out for next month’s newsletter for more information about how we collect and analyze your ad results.


Ad Account: The grouping of all your specific ads activity. Your ad account includes an overview of your different campaigns, ads, and billing information.

Campaign Name: The name of the ad campaign you’re viewing. Your campaign contains ad sets and ads. Ideally, you want a different ad campaign for each of your marketing goals.

Ad Set:  A group of ads that share the same budget, schedule, delivery optimization, and targeting. You can have more than one ad set in a campaign if you wish to target different audiences or locations.

Ad: The visual representation of your business that your customers can see. You can create more than one ad in each ad set to showcase a variety of images, videos, or ad copy. Before posting an ad on Facebook they show you exactly what it will look like to those who view it.

Audience: A group of people who could potentially see your ads on Facebook. You can create a specific audience for each ad. 

Budget: The maximum amount you’re willing to spend on your ad sets or campaigns on average each day or over the lifetime of your scheduled ad sets or campaign. When setting up a campaign, you are given the option of choosing either a daily budget or a lifetime budget.

Daily Budget: The daily budget is the average amount you indicated you are willing to spend on a specific ad set per day. Each ad set will have its own separate budget, so keep this in mind if you have more than one active ad set in your account.

Lifetime Budget: A lifetime budget lets you set an amount to spend over the lifetime of an ad set. Facebook’s system will automatically try to evenly spread the amount you spend across the period of time that you have selected.


If you’re interested in growing your business with Facebook ads, be sure to reach out to your Client Relationship Manager for more information about how our specialists can build a custom Facebook ad campaign for your business!

Categories: Internet Marketing, Social Media and Blogging

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