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In the August installment of our monthly social media newsletter, we'll talk about tips for boosting your online presence and a social media success story you won't want to miss!
Is your online reputation positive or negative? Have you talked to your Net Driven Customer Relationship Manager about Reputation Management? This feature of our Social Media Master Tech service ensures that your business is well represented across major social platforms. We take the weight of responding to your reviews--both negative and positive--off your shoulders, while keeping an eye on your business presence on Facebook, Google My Business, and Yelp. Learn more from your CRM today!
Back to School
Social platforms are where teachers, students, and parents research products, compare prices, find recommendations, and look for inspiration. Back to school shopping isn’t just for school supplies and clothes. You need to make sure your vehicle is running properly too. Follow these tips to make the most out of this back to school season.
Timing is Everything
Back to school shopping starts earlier and earlier each year. However, according to Bing, shopping tends to peak around three weeks to one month prior to school starting then picks up again for the last minute shoppers one week before. August is the perfect time to start your social media campaign.
Auto Shops and Back to School
How do you relate your automotive shop to the back to school season? Easy; teachers, students, and parents need to be able to get to class on time. They need their vehicle in top condition to make that happen. That’s where your shop comes in. Provide them with the service and information they need to make it to school safely and on time.
Back to School Deals
Back to School shopping means finding the best deals out there. That doesn’t stop with clothing deals. You can offer any special from an oil change coupon to student, faculty, and staff discounts. Promote your deals by sharing your coupons on social media, encouraging your customers to get their vehicle serviced or to get new tires so they’re 100% ready to take on the school year!
Social media is an invaluable part of any back to school marketing strategy. Different platforms allow for organic brand building and the attraction of new and returning customers. Use these tips to help your shop get ready for the new school year.
Here are some resources to improve your social media:
7 Tips for Using Social Media in Your Back to School Campaign
How To Use Social Media Effectively To Market Your Shop
6 Tips for Humanizing Your Auto Shop on Social Media
Last month, Poorboy Tire & Auto Services offered some summer family fun and hosted a giveaway for discounted tickets to Calaway Park! Customers were able to “like” and comment on their giveaway post for a chance to win.
With the help of Net Driven’s Social Media Team, this post reached over 980 people. Customers were excited to get in some last minute summer fun that they reacted to this post over 75 times!
Wondering how to use Facebook to host contests? Talk to your Net Driven Customer Relationship Manager today to learn how our team can help you share content, like this, with your customers.
Want to be featured in a future newsletter? Send your success story to your Customer Relationship Manager today!
Do you have a question about social media that you want our Social Media Specialists to answer? Ask your Customer Relationship Manager and they’ll pass it on. You can find an answer in the next month’s issue.