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Facebook is not only a great place to connect with your community and find new customers--it’s also a great tool to use for improving your online presence. If you want to take this next step, simply having a Facebook page is not enough.
Using Facebook’s analytic tool, Facebook Insights, you can track user behavior with your Facebook page and your brand’s content to maximize its impact. Luckily, Facebook Insights is easy to both access and read, so it’s a great asset to any business.
To access Insights, make sure your personal profile has administrative access to your business page. If you do not have this level of access, contact your Net Driven customer relationship manager. Once access is granted, click on the Insights tab at the top of the page.
Insights will show you a lot of valuable information. Here are the most helpful stats to monitor:
Overview - While this view can be helpful for all activity, it can also be deceiving. Make sure you click the “Last 7 days” button next to Page Summary and change it to “Last 28 days.” Activity fluctuates day-to-day, so zooming out to a larger view will give you a better idea of how your page is doing overall.
Followers/Likes - See how many people like and follow your page. You can also adjust the date fields at the top of the page to see growth over time.
Reach - Measure how many people saw your content on their timelines. This will help you see what works and what doesn’t, and might also provide promising posts for additional advertising budget.
Actions on Page - Here, you can see user behavior. This allows you to see how many people are clicking through to your website or calling your business from Facebook.
We’re just scratching the surface of Insights, but your Net Driven Customer Relationship Manager along with Net Driven’s social media team can help you take Facebook page to the next level. Contact your CRM today and ask about Social Media Master Tech!
For additional information about Facebook Insights, check out this article from Marketing Profs.
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