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Building your own website has become increasingly simple and inexpensive in recent years. Though easy and accessible, DIY websites do not guarantee a website that works well or leaves a lasting impression for your business and your audience.
Your website is a reflection of you and your business, so you’re obviously going to want to build a strong, professional, and positive presence to attract customers. Taking the risk of building a website on your own is taking the risk of losing potential leads and damaging your business’s reputation – we never get a second chance to make a first impression!
When you invest in a professional web design team, such as our team here at Net Driven, you’re not only investing in the visual appearance and accessibility of your website, you also invest in expert advice, techniques, and best practices to create the best possible user experience. Spending less money and trying to do it on your own may seem like the easy way out, but let’s dive into why it’s important to give your business the professional auto service website design it deserves.
COMMON MISTAKES MADE BY INEXPERIENCED DESIGNERS
Poor Structure & Navigation
A website should be attractive, accessible, and easy to navigate; all in all, user-friendliness is vital. A site’s content should be understandable and full of useful information without being cluttered.
In today’s day and age, people like quick and simple. If they can’t find what they need without gaining a headache, they’re going to leave your site and find a frustration-free one instead. At Net Driven, we know how to organize automotive websites in a way that makes sense for both the business owner and their potential customers.
Lack of SEO
If no one can find your website, what’s the point in making the effort of creating one? Many rookie designers forget the importance of SEO, or Search Engine Optimization.
As a certified Google Partner, our team highly knowledgeable of automotive SEO and works hard to make sure your site gets found.
Your website is one of the most powerful marketing tools for your business. Not only does your website have the power to bring in new customers, it also helps current customers remain loyal if they find what they’re looking for with minimal frustrations.
One of the main components of a great website is a clear CTA, or call-to-action. A CTA is what converts website visitors into customers by driving them to purchase your goods or services.
If your website is missing a clear CTA, you’ll lose sales and customers.
At Net Driven, our team ensures that every website offers conversion-focused responsive web design.
Using Free or Low-Cost Templates
Rookie designers are likely to use a free or low-cost template for their website. While this may seem like an easy solution, it will make your website look generic and unconnected to your brand.
Your business is unique, your website should be, too. Our designers take the time to ensure each one of our automotive websites are exclusive to the client and capture the individuality of their business.
As with any service or good, you get what you pay for. Your money buys value, which in turn, will actually build your business’s bank account in the long run.
Your company’s website is no exception. If you want to leave a lasting, positive impression of your brand, leave website design to the professionals.
Still not convinced? Check out our portfolio of the finest responsive web design in the automotive industry. For further details, visit our solutions and packages pages.
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