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Posting During the Holiday Season
The holidays are fast approaching and that means you need to make your holiday marketing plans now. Planning ahead will help you widen your visibility and reach. Follow these tips to make the holidays a success.
Create a Content Calendar
Want to increase holiday sales? Make sure you know the key dates. Automotive service, tires, and gift cards are popular holiday gifts. Make a note of all the shopping holidays following Thanksgiving: Black Friday, Small Business Saturday, and Cyber Monday. You can also play off of non-traditional holidays as well.
To really stand out, be the first in your industry to start posting.
Emphasize Strong Visual Elements in Your Content
Keep in mind that Facebook is a visual platform. Use videos, GIFs, and images to grab attention. Also think about making your profile a little festive. You don’t have to go overboard and completely redesign your social profiles, but a little festive cheer is certainly encouraged.
Winter Safety Tip
Winter means slippery roads and hazardous conditions. Share winter safety tips to help make your customers holiday travels a little safer. Give them tips on how to buy snow tires and what to do if they start sliding on the road.
Create Facebook Offers
Direct customers to your Facebook page to give them an exclusive offer when they “like” your page. It can be anything from a percentage off their bill to a ‘buy one get one’ offer, or even a free service with a purchase.
The holidays can be a stressful time for both customers and businesses. Make this year easier on everyone; be prepared for the shopping season, create fan only offers, and share your winter tip expertise.
What should I post on Facebook for November and December?
There’s no place like home for the holidays! And as a small business owner, you know that when your friends, family, and customers are at home, they’re probably scrolling through their social media channels. Follow these tips to start a conversation and keep the holiday cheer flowing.
1. Post some festive cheer: Is your business dressing up for the holidays? Maybe you created a tree out of tires. Show it off!
Photo courtesy of Main Street Hub (https://blog.mainstreethub.com/may-your-social-media-be-merry-and-bright-ba9a26165969
2. Countdown to the big day! Nothing gets people more motivated to go out and shop like the realization that the holidays are around the corner.
3. Post photos of your products and services: Automotive products are a very popular holiday gift idea. Post content on what you have to offer.
4. Specials and offers: What makes you stand out from the competition? Are you offering any holiday specials? Promote it on your social media page to inform your customers./span>
Here are some additional resources:
15 Brilliant Examples of Holiday Marketing Campaigns
7 Must Haves for Your Holiday Social Media Strategy
Facebook Holiday Marketing Advice from 12 of the Best Social Media Experts
Instead of telling your customers what you can do, show them. Last month, Prospect Collision LLC completely restored a 2010 BMW. Rather than explaining what they did to improve the vehicle, they posted before and after pictures.
Thanks to a Facebook boost campaign from the Net Driven social media team, this post served as a showcase of Prospect Collision’s expertise while reaching more people than their immediate Facebook followers! Customers showed appreciation for the amazing work done by Prospect Collision by liking this post.
Wondering how to use Facebook boost campaigns to show your customers what you can do? Talk to your Net Driven Customer Relationship Manager today to learn how our team can help you share services, like this, with your customers.