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Have you talked to your Net Driven Customer Relationship Manager about our Reputation Management service? Our new feature of our Social Media Master Tech service ensures that your business is well represented across major social platforms. We take the weight of responding to your reviews--both negative and positive--off your shoulders, while keeping an eye on your business presence on Facebook, Twitter, Google My Business, and Yelp. Learn more from your CRM today!
Research shows that 61% of coustomers read online reviews before making a purchase. Out of those, 63% are more likely to make a purchase from a site that has user reviews. If you aren't making an effort to drive customers to leave feedback, you're missing out on valuable conversion opportunities. Use the following tips to encourage more reviews.
Make it easy:
Unless a customer has a negative experience, they’re most likely not looking for ways to leave your company a review. You need to make it as easy as possible for your customers to do so. Put direct links to your review profiles across all of your social media channels. Add it to a follow-up email and your website in places that are easy to find.
Relevant and Entertaining:
People like to discuss trending topics. Include relevant content on your page, but relate it back to your company if possible. You don't want to add all of the gossip about today's celebrities on your page. Back it up with either a service you offer at your shop or by relating the news to your company's philosophy. Don't bring politics into your business-this could cause more harm than good.
Ask your customers:
The best way to increase the number of reviews for your business is to ask. As long as you provide excellent service, your customers won’t be annoyed if you ask for a review, but don’t wait too long. Customers are more likely to give you feedback right away.
Offering a small incentive is a good way to show your appreciation towards your customers. Monthly giveaways or a small discount on a service are effective ways to encourage reviews. You can mention this offer in a post-sales email, flyer in product packaging, or at the end of a sales receipt.
Always respond to every comment. If you’re able, thank each person who leaves a review. In the case of a bad review, respond appropriately. Thank your customer for telling you their problem and encourage them to talk to you directly so you can fix the situation.
Publish all reviews:
It may seem like a good idea to filter out reviews, but it doesn’t make your brand trustworthy. Publishing both positive and negative reviews will reassure your buyers and also give them the confidence that their comment will be published if they take the time to write a review.
Potential customers will use the reviews found on your website and social media pages to make a decision about your company. Encourage your customers to post positive reviews about their experiences and your services.
Should your business even be on Facebook?
The answer is yes. You can use social media to gain valuable insights about your customers like who they are, what they like, and how they feel about your business. Your social media presence will make it easier for customers to find and connect with you. You can even run inexpensive, targeted ads and track their progress in real time. Social media can also help you gain key information about your competitors. The information you find about the competition can help you to improve your business.
Here are some additional resources:
10 Advantages of Social Media Marketing for Your Business
38 Benefits of Social Media Marketing Every Business Needs to Know
10 Key Benefits of Social Media Marketing for Business
Have an offer that you want to promote in your community so you can attract new customers?
Last month, Tune Up Plus offered a free a/c check and wanted to let existing and prospective customers know about it by having a little fun.
Thanks to a Facebook boost campaign from the Net Driven social media team, this post reached over 28,000 people! Customers enjoyed engaging with this ad by commenting, liking, and tagging their friends to share the humorous picture and a great deal on an a/c service.
In addition to this boosted post, Tune Up Plus used an ad campaign for the same offer that generated more than 50,000 impressions. Unlike traditional media, the business knows where their advertising dollars were spent and how effective their Facebook ad was for driving new business.
Wondering how to use Facebook ad campagins to connect with your customers? Talk to your Net Driven Customer Relationship Manager today to learn how our team can help you share services, like this, with your customers.