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It’s no secret that major brands benefit from having an online presence. They are able to display products, provide information, and market to a worldwide audience. What good is a website, though, if you’re a small, local auto repair shop or tire dealer? Why should you invest in something that has a global impact?
The answer may be simpler than you think. While the internet gives us information beyond our local communities, it can also reach local audiences much more efficiently than traditional marketing efforts.
A website can provide the right information and tools to draw in the leads that matter to your business: customers in your local community.
Let’s take a look at the benefits of owning a website when you’re a locally-owned, independent business.
When was the last time you used a search engine just to find the phone number, store hours, or location of a business?
In a recent study, three online marketing agencies (comScore, Neustar Localeze, & 15 Miles) found that a business's hours of operation, driving directions, and phone number are some of the most sought-after items by customers.
It’s important to provide this information to consumers. The more information you give them, the more action they can take to reach your business.
The best part of owning a digital device -- especially if it’s mobile -- is the ability to shop on your own time.
In a study based on consumer behavior in the last year, BigCommerce found that 43% of consumers are shopping online from the comfort of their beds, 23% while at work, and, yes, 20% in the bathroom.
It’s clear that nothing is stopping consumers from researching the products they want to buy. When you provide information about your products and services online, consumers are able to access it and make decisions much faster.
Earning the trust of customers who live near your business is essential. These customers can easily make a purchase and keep returning.
With a survey of 800 U.S. consumers, BrightLocal found that nearly 70% of customers see a local business as more credible when that business has a website.
Also, websites are highly optimized for search engines. Yes, you can see some business Facebook or Twitter pages in search results, but a website is more likely to rank higher because of its SEO quality.
When 78% of local searches (through a mobile device) result in an offline purchase (Search Engine Land, 2014), an effective SEO strategy is essential to the success of any online marketing campaign.
Learn more about Net Driven’s SEO process here.
So, are you willing to forfeit many potential customers just because you don’t have an online presence?
Build a website today and provide the right information to local consumers so they can become your loyal customers.
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