More Website Visitors

Net Driven®'s service is centered around driving more traffic to your website using multiple techniques. One of the key goals in internet marketing is appearing on the first page of Google (or another search engine) for particular searches in order to drive traffic to your website. This is not the only goal, but it is an important one that is easy to manage and proven to deliver results. Net Driven® offers several internet marketing solutions, including: Search Engine Optimization, Web Directory Management and Social Media Management. The bottom line is that customers who switch their website over to Net Driven® experience on average a 100% increase in website traffic.

Driving traffic to your website is one of the most important aspects of your internet strategy and can be accomplished using one or all of the methods described here. A web strategy without internet marketing is like building a retail store in the middle of the forest and not telling anyone it is there. Indeed, you would get very few customers visiting such a store and you will get very few customers visiting your website without paying careful attention to internet marketing.

More Leads

Net Driven®'s website solution is centered around converting website visitors. From industry leading research, a single-minded focus on the automotive industry to state-of-the-art technology, we lead the industry in website effectiveness. The bottom line is that customers who switch their website over to Net Driven® experience on average a 250% increase in website leads.

Your website is the centerpiece of your online strategy and when done correctly will act like an additional location staffed with expert advisors who never sleep. When done poorly, however, it can lose your company business. The four key areas to focus on in designing an effective website are appearance, usability, content and interactivity. Net Driven® worked with Penn State University to study how people shop for tires and auto repair services online and came up with these four key areas that are important to creating an online presence that will help your business maintain existing customers and get new ones. When all of these are done correctly, the result will be more business leads and more sales.

• Appearance ‐ A site must be professional and appealing. It is a reflection of your business, products and services and may be the first, and only, impression a potential customer receives of your company. It should also reflect the unique character of your business and convey what is special about your company. Include meaningful text and graphics, easy to understand layout and good use of color. However, overly flashy websites can frustrate users (if they are forced to watch an intro before entering your site, for example) or reduce your ability to rank on search engines because the indexing services cannot read your entire site.
• Usability – An important part of a successful website is its degree of usability. Your site must be easy to read, navigate, and understand. Some key usability elements include: clear consistent navigation, consistent layout and well written link text. At Net Driven®, we've studied the most common website content and sections requested by shoppers, where they expect links or buttons to access this content to be located and what they expect these links or buttons to be called to make sure they can find what they want fast. If a consumer can't find what they want on your website within a few seconds they will often leave your website in frustration.
• Content ‐ Along with style, your site must have substance. Consumers shopping for tires, auto parts, repair and collision services and cars are seeking information to help them make a purchase decision, so your site should be informative and relevant. Remember consumers want to do research on your website. Without powerful and easy to navigate content, visitors will quickly leave the website. Increase visitor confidence in your company's knowledge and competence with well written, relevant content (and lots of it!). Some key areas here include product details, fitment guide, product catalogs, a knowledge database for common questions, brand descriptions, and descriptions of special company specific features.
• Interactivity – Not only should every component of your site work quickly and correctly, but across the site, everything should work as expected, including links, tire size lookup, site search, customer feedback forms, online quoting, shopping cart, etc. In the age of Social Media, interaction is a key component to a great website. Allowing consumers to easily communicate with you and your business through your website is a key to success whether it is to tell you what they thought about the service they received, get a quote, make an appointment or comment on a blog article you wrote. A growing minority of consumers are opting to communicate online as opposed to over the phone or in your store. For example, a recent Net Driven® client reported receiving over 200 online quotes in the first week of adding online quoting to their website.

More Support

Net Driven® makes having a great website and internet marketing program easy. We make 100% of your website updates, provide a 100% original and customizable design and unlimited training and support.

Having a website with lots of traffic that is converting that traffic into sales is great, for the time being, but to maintain that traffic and conversion rate requires continued work. To keep your web strategy in motion, someone will need to stay engaged with all the aspects of success on the web. Without maintenance and analysis, a great web strategy can quickly turn mediocre. The keys here are using tools to understand what is happening on your website and why (analysis), and then using this information to update your site (maintenance). Net Driven® takes care of both to make keeping a great website and internet marketing program easy.

• Website Analysis - Quality website analytics can help answer questions such as how are people finding your website, what are they doing there and why might they be happy or not happy with what they find. Key statistics include: search engines used to find your site, keywords used to find your site, content accessed, overall website traffic, and whether visitors performed a stated goal (such as an online quotes or purchases). This information is invaluable to not only assess current performance, but build a better website that will help you convert more traffic into sales in the future.
• Website Maintenance - Armed with this information, it is important to maintain the content on your website and your internet marketing activities to reflect this business intelligence. In addition, data needs to be updated to reflect the most recent information – for example tire data must be current and tire size lookup data must reflect the most recent model years. Information from your analytics can help you understand how your website is or is not being found on search engines which will affect your internet marketing strategy and information on what content is being accessed frequently will help you focus on what content to update most often.

Let Net Driven® get you started with our web design and online marketing services today!