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How is Pay-Per-Click Different from Traditional Advertising?

How is Pay-Per-Click Different from Traditional Advertising?
While traditional advertising may have worked in the past for your automotive business, consumer behavior is changing, and your marketing strategy should change with it.
Categories: Internet Marketing
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The Online Edge – What Your Business Needs to Thrive

The Online Edge – What Your Business Needs to Thrive
What are you doing to ensure that your business is successful online? Recent findings from the Pew Research Center indicate that your online presence is more critical than you may have thought.
Categories: Internet Marketing, Websites, Website Design
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Micro-moments: Reaching Your Customers on Mobile & Beyond

Micro-moments: Reaching Your Customers on Mobile & Beyond
Changing technology and customer expectations have created new challenges for shop owners who want to get found by – and retain – customers online. With a strong digital presence, it's easier to overcome these challenges and come out on top in your competitive market. 
Categories: Internet Marketing
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Are Your Calls-to-Action Clickable?

Are Your Calls-to-Action Clickable?
Summer arrived and summer ceased. Time flies. Doesn’t it?  It may be September but winter is on the horizon. So you begin your search online for the best winter tires in 2016, click on a blog article, and begin to read it. You get to the last sentence “Get a quote for X tires today and receive 15% off your next oil change. You won’t be disappointed!” This sentence is followed by a colorful box with larger bold text that says, “I’m Interested! Save Me Money!” 
Categories: Internet Marketing, Social Media and Blogging, Websites, Website Design
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What Is PPC, And Why Do I Need It?

What Is PPC, And Why Do I Need It?
As a small business owner venturing into the world of online marketing, you’ve likely heard mention of a “PPC campaign.” PPC is an acronym for “Pay-Per-Click” and refers to a method of paid advertising on search engines. The only requirement is that you have a functional website that provides quality content.
Categories: Internet Marketing
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