Have you talked to your Net Driven Customer Relationship Manager about our Reputation Management service? Our new feature of our Social Media Master Tech service ensures that your business is well represented across major social platforms. We take the weight of responding to your reviews--both negative and positive--off your shoulders, while keeping an eye on your business presence on Facebook, Twitter, Google My Business, and Yelp. Learn more from your CRM today!
A Picture Is Worth 1,000 Words
One of the most common weaknesses we see with new social media clients is their branding. Many dealers come to us without any definite branding for their Facebook, Twitter, and Google My Business profiles. Others have a logo in place, but it’s not sized properly or its colors do not match what’s on the website.
Visuals drive social media and it’s important that your business looks its best online. We’ll share some of the best tips to keep your social media profiles looking sharp.
Avoid creating text-only posts. Images draw the eye and help your content stand out on crowded newsfeeds.
Make them count. Your photos should not be grainy or blurry. If your photos don’t look professional, your business doesn’t either.
Showcase your shop. Show off your the work you do and the people who do it! Making your posts personal is a great way to connect with your customers. Customers will also recognize your shop from your photos.
Go Video. Video is even more engaging than images, so don’t be afraid to post or livestream videos from your business, such as a live Q&A with a mechanic.
Be sure to keep your social media profiles consistent with your website in terms of branding (so that customers know they are visiting the right page), and to continually update your feeds so that customers will know your business is active.
If you don’t have time to pursue all the most popular social media sites for your business, it’s best to focus on one that will give you the biggest impact for the time you have available. The question is which one is best for you.
Here are the most popular options and how they might benefit your business.
Facebook - Facebook is the most popular social media channel with nearly two billion people logging on each month, and a billion daily users. Facebook is often the most familiar to many business owners, so it’s easy to learn. Facebook’s advertising platform is very accessible and easy to use as well. So Facebook is a solid choice for any business looking to make a splash on social media.
Twitter - Twitter is a great platform for engaging shoppers who are looking for the latest deals and instant updates from their favorite brands. If your business regularly provides special offers to customers, Twitter might be a great option for you--but keep in mind that building a Twitter presence often requires a great deal of interaction.
If you’re new to social media and only have limited time, we recommend Facebook as the best option, though there are a variety of networks out there, each with their own strengths in relation to your business.
If you have questions about which social media platform is best to you, or you’d like Net Driven’s team of social media specialists to manage your online presence for you, contact your Customer Relationship Manager today and ask about our Social Media Master Tech service.
Here are some additional resources:
Contests are a great way for businesses to get noticed on social media. Recently, Facebook changed their rules, preventing businesses from running “like and share” page contests, but there are still plenty of options available to grow your business through a contest format.
Let’s take a look at Schrock Repair, who ran a contest last month to give away two gift cards for the shop. All participants had to do was like the post and comment on how they’d use a gift card. The post attracted 71 comments and was seen by more than 4,000 people, thanks to a boost campaign on the same post.
This engagement is excellent, not only because so many people engaged with the post, but because so many customers wrote enthusiastically about their experience with the business. This builds trust with potential customers who see rave reviews and a business that cares about the people it serves.
Wondering how to best employ a contest for your business? Talk to your Net Driven Customer Relationship Manager today to learn how we can help your social media presence take off.