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Your July Social Media Master Tech Toolkit

Your July Social Media Master Tech Toolkit

In the July installment of our monthly social media newsletter, we'll talk about tips for boosting your online presence and a social media success story you won't want to miss!

 

Social Media Product News & Enhancements

Have you talked to your Net Driven Customer Relationship Manager about our Reputation Management service? Our new feature of our Social Media Master Tech service ensures that your business is well represented across major social platforms. We take the weight of responding to your reviews--both negative and positive--off your shoulders, while keeping an eye on your business presence on Facebook, Twitter, Google My Business, and Yelp. Learn more from your CRM today!

 


Enhancing Your Social Media

The #DosAndDonts of Hashtagging

If you’re pretty new to social media, hashtags— those short links preceded by the pound sign (#) — may seem confusing and unnecessary. But they are integral to the way we communicate online, and it’s important to know how to use them.

 

DO understand your platform:

Each social media outlet uses hashtags a little bit differently. Know the specifics of the site you’re using.

  • Twitter, the birthplace of the modern hashtag, uses them to denote specific topics of conversation. The “Trends” sidebar of your Twitter feed curates a list of hashtags you may be interested in based on your tweets.
  • Facebook only recently added the use of hashtags in 2013. Clicking or searching a hashtag on Facebook will take you to a list of posts containing the same hashtag. You’ll also see related tags at the top of the page.
  • Instagram hashtags are used to complement photos. Through these hashtags, you can easily discover new accounts and pick up followers. Try adding a relevant hashtag to your bio so your business shows up in searches of the same hashtag.

 

DO research your competitors:

By researching your competitors, you can find out what hashtags they’re using and see how their posts are performing. You can find out what your potential customers are talking about and discover new hashtags related to your business.

 

DO be specific:

Hone in on one specific interest and theme. The more specific you get with your hashtag, the more targeted your audience will be. A targeted audience means better engagement. To get started, try using community hashtags. If you use a tag like #carhacks you’ll get a chance to grow within your community and gain followers.

 

DON’T hashtag everything:

Hashtags serve to make your content discoverable to a wide audience. An overload of hashtags could make your post look like spam. To get the most engagement out of your followers, only use 2-3 hashtags per tweet, 1-2 hashtags per Facebook post, and up to 5 hashtags on any Instagram picture.

 

DON’T go too long:

If you’re creating your own hashtag, keep it short, sweet, and to the point. You want potential customers to find your posts naturally. If you use something like #TimeToGetNewTires, your audience might have a hard time finding your post. Instead, try something like #wintertires. Using a short, to-the-point hashtag will allow customers to find you more easily.

Hashtags can be tricky, but with practice and these do’s and don’ts, you’ll be a pro in no time. Talk to your Net Driven Customer Relationship Manager today if you’d like more ideas on how to use hashtags in your posts.

 

Social Media Q&A: How Do I Make the Most of Events on Social Media?

It’s summer and you know what that means: it’s time for outdoor activities, road trips, and America’s favorite past time. But how can you promote your business using these moments?

Supporting or holding summer events will help your business succeed.

Summer is the perfect time to get in your vehicle and take your family to the ball game. Sponsor your local little league team. Buy them shirts and hats with your logo on them to wear during the game. Don’t forget to take team pictures and get shots of your players in action to post on your social media pages.

Picnics go hand-in-hand with summer. Show your customers you appreciate their loyalty and welcome potential customers to your shop by hosting a picnic for them. Create an event on Facebook, pick a unique hashtag, and promote it across all of your social media channels. Get your employees and valued customers to share it on their pages too. Use your unique hashtag in all your pictures from that day too!

Everyone loves to win. Hold a contest for your customer to win something from your shop whether it’s a gift card, free service, or custom work. Have them submit photos of their vehicle for a cleanest car contest. They should tag your shop in the photo and use a hashtag that you’ve picked. Set a date and the picture with the most likes by that date wins!

 

Here are some additional resources:

20 Ways to Promote Your Event Using Social Media

Your Guide to Social Media for Events

Using Social Media to Make Your Event a Dazzling Success

 

 

Social Media Success Story: Holmes Tire LLC

Showcasing any and all events you’re a part of lets your customers know where they can find you and introduces you to new, potential customers.

Take a look at Holmes Tire LLC. Last month, they held the BTK Truck with Monster Jam Experience at their Spencer, Ohio location. They couldn’t wait to show their customers how much fun they were having!

 

Holmes Tire.PNG

 

 

Thanks to a boost campaign from the Net Driven social media team, this engagement reached over 1,100 people and the likes kept rolling in. Customers were excited to get to experience Monster Jam with Holmes Tire’s BTX Truck. Some customers had so much fun, they even shared the post on their own pages to show their friends what they missed out on.

 

Wondering how to use Facebook events to connect with your customers? Talk to your Net Driven Customer Relationship Manager today to learn how our team can help you share experiences with your customers.

 

 

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Categories: Internet Marketing, Social Media and Blogging

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