Phone calls to businesses are increasing by over 19% each year, and are expected to reach 79 billion by 2018. How come? Well in today’s world, it’s easier than ever for people to contact a business with just the tap of a button. This increase in mobile search behavior means greater potential for searches to result in phone calls. If people are calling more than ever before then shouldn’t every call count? Let’s talk about call tracking and what it can do for your business.
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Call tracking is analytics for your phone calls. It can be used as a tool to optimize your customer service and marketing efforts. It also helps to fill in the gaps left behind by traditional analytics, tracking phone leads beyond Click-to-Call. Businesses are now able to take a closer look into who their customers are and how customer service is provided at their business.
With call tracking, you get a clear picture of the effectiveness of your marketing efforts and how successful they are at driving phone calls and generating sales. You are able to gather a wealth of information that can not only optimize your marketing strategies, but coach your team and improve customer service, turning more phone calls into sales.
There are many benefits to integrating call tracking on your website and within your advertising and marketing campaigns. With call tracking you can:
With the ease of adding a snippet of code onto your website, you gain a greater understanding of both your customer and your team and how best to sell to your target audience. You can put into practice all that you glean from the call tracking reports, making changes based on assessable data that can improve your team’s performance and client relations along with your marketing efforts. Many industries rely on phone calls as a top lead source. If calls are the best leads out there, why wouldn’t you want greater insight into your biggest lead generator?
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